What happened? asks mom. The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. The commercials -- which cost $6.5 . Super Bowl trends have always mirrored the cultural mood. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. A teaser released on Jan. 19 confirmed Megan Thee Stallion as the star in the wild. J.R.R. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. OK, seriously, what the heck is going on in this Intuit TurboTax ad? If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. And weirdly, there is some comfort in thatfor both the viewer and the company, which must be seeing some success from a formula for which it continues to shell out millions of dollars. More from Ad Age: Cutwater Spirits Super Bowl ad celebrates lazy mixology with its canned cocktails. See more from Ad Age: How crypto brands showed up in Super Bowl 2022, Thanks to this T-Mobile ad, the Super Bowl gets another set of real-life celebrity pals who got to make bank while having a blast together (see also: Paul Rudd and Seth Rogen for Lays). SoFi Stadium address: 1001 Stadium Drive, Inglewood, CA 90301. It follows the sad fate of an animatronic dog, Howlin Harry, who was the lead singer for The Cometeers, the house band at a local restaurant/arcade called Questys until it went out of businessa drawnout narrative arc that sets a somber tone. in the series. Cash-back shopping app Rakutens Big Game ad relies on the sight gag of an impossibly posh, vaguely villainous poker playerportrayed by Ted Lasso actress Hannah Waddinghambetting an absurd assortment of her personal belongings in lieu of chips. Here are five of the top Super Bowl ads that have people talking: 1. It was the Crypto Bowl! Were not certain, but it successfully appeals to the sloth in us. Directed by Academy Award winner Chlo Zhao and titled "A Clydesdale's Journey," the spot . Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. This was an advert by the Doritos where they were advertising how their chips are flaming hot. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. After a brief exchange about hype and being ready (in regard to his NBA career),2022 LeBron tells 2003 LeBron, I cant tell you everythingwhich is profoundly disappointing, because this is an ad for a cryptocurrency exchange. Chevrolet. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Er, actually, it was the Celebrity Bowl! Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Yeah, its Keeping up the Jonases now, he responds. Anna Kendrick joined a fellow icon Barbie for Rocket Mortgage's 2022 Super Bowl Commercial. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. This spot craftily plays on her checkered history to hilarious effect as people ponder Whats gotten into Lindsay? The Mean Girls star beats Dennis Rodman at Jeopardy! (buzzing in first to answer a question about his own life); reduces the paparazzi to tears by turning in early rather than hitting the clubs; andin one especially belly-laugh-out-loud scene bedazzles Danny Trejos ankle monitor as she trades DUI for DIY. (Trejo steals that sequence with one word: Gorgeous!) All too often during the Big Game, we see celebrities trotted out as nothing more than window dressing. The tagline, read by Blige: Making your health a priority is real love. On Sunday, the streaming company dropped a Super Bowl 2022 ad featuring Awkwafina and over two dozen actual, animal goats running around the Disney+ offices, which are revealed to be the home. To quote founder Sam Walton: Capital isnt scarce. Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. When it comes to Super Bowl ads, Uber Eats delivers. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. !, he says with such delight that its hard not to share his joy. The engines rev and the pair peels out. Whoever you are.. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. Cue a voice-over, raising our hopes for some sort of explanation. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Fortunately, Hera is attuned to her hubbys funkshe is (or was) the goddess of marriage, after alland knows just what to do to snap him out of it: buy him a new BMW iX. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Notably, the spot brings up FTX and what its for only in the last 10 seconds or so, which is merciful given how sick everyone is of hearing about crypto. Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Never lose confidence in how you run your business, the announcer says, adding that Intuit is bringing Quickbooks and MailChimp together to help your business set up and grow. We need help, all right, to make sense of this mess. 1933 Philadelphia football super bowl tshirt | philly football eagles simple tee 22city-002. On the bright side, unlike a lot of people in her life (including her clearly miserable son), you can get away from her after just 30 seconds. In a Super Bowl packed with a whiplash-inducing number of celebrities, Jost and Johansson come across as a friendly neighborhood couple youd like to have dinner withas long as theyre not serving oysters. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. It . Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. More from Ad Age: Why the 2022 Super Bowl makes sense for travel brands, Metas Big Game ad is supposed to be a paean to the possibilities of the metaverse, but it ends up being a real downer. FTX's spot starred Larry David. Dave Quinn. This God-like entity that has the power to unite our world and turn back millions of years of history? ), makes us want to eat with our hands, pee in the backyard and sit in the dark. The comedic tone is jarring in a good way, which is exactly what youd expect of a commercial co-written by Rogen and his longtime collaborator Evan Goldberg (Superbad, This Is the End), who also served as director. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. Or sooner, if you can find the remote fast enough. Jones . he drawls. Grace Kay. In a beach-ready commercial for Squarespace, Zendaya stars as the charming Sally from our favorite nursery rhyme, "She Sells Sea Shells." The whole thing is terribly sillybut the joke is elevated by the unexpected casting of a national treasure. The spot borrows from the look, feel and sound of direct-marketing charitable appeals, right down to the Do it for the phones tagline Parton delivers near the end. Virtual miniature NFL legends come to life in this commercial by the league. Lace up your Skechers, were going On the Road again! (Yo, Zeus! The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! The message seems to be that TurboTax Live experts can handle any kind of complicated scenario. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. Doritos changed how everyone looked at Super Bowl ads, when in 2007, it released the first ever consumer-created Super Bowl ad. Perhaps the best bit in this fast-moving montage is the tiny football that somehow ends up lodged in the maw of a sleeping grandma (We done killed granny!). A running list of 2022 Super Bowl commercials Watch all the best ads and teasers before, during, or after the big game including spots for Sam Adams, Doritos, Bud Light, and more. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. OK, so maybe it was the Celebrity Bowl more than anything else. But you can make a difference, she addsby switching to T-Mobile, of course. Just imagine the agency pitching its Hellmanns client: Were going to get a football player named Mayo to literally tackle people who are wasting food. Its amazing this spot ever got producedbut are we glad it did. This commercial seems wildly out of place amid a game-day slate packed with laughs, but Hologic does score on two fronts: First, its found a mass audience for a relatively unknown brand, and second, its reaching women, who compose a big chunk of the Super Bowl audience. Which leaves everyone happyexcept us, to be honest, because we were secretly rooting for House Flipper Skipper (Lets tear it to the studs!) to win the Dreamhouse bidding war. Rather than smoking a stogie, shes eating a lollipop. Until now we hadnt even thought about car charging devices being dangerous. If the ads intention is to normalize electric vehicles, which still have relatively low adoption rates, the pup accomplishes that nicely, but the ad also raises two questions: One, could the robot dogs running out of battery power at the worst possible time stoke buyers apprehension that the EV6 could do the same? We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. And the quiet revelation (via on-screen type) that the McKeever brothers went on to win 10 Paralympic medals together (with Robin serving as Brians sighted guide) has chill-inducing impact given that its paired with a shot of the actual brothers, now in their 40s. Published on February 01, 2022. Speaking of identity crises, this ad has no idea what the hell it wants to be. If youre a Scrubs fan, maybe thats enough? (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) Until now. But still, point well-taken. 1 hour 13 min ago, By A bird watcher drops bags of Flamin' Hot Cheetos and Flamin' Hot Cool Ranch Doritos to the forest floor when she shifts on a tree branch for a better angle. But maybe it doesnt need to. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. This one gives us chills. Some brands try to push the advertising art form (such that it is) with their Super Bowl ads. It doesn't take long before a full wildlife remix of Salt-N-Pepa's "Push It" takes off with water buffalo on bass and a bird (voiced by Megan Thee Stallion) singing the "ooh, baby baby" hook from the mouth of a crocodile. The top 10 Super Bowl commercials that have already generated the most buzz online this year. Can you imagine if 2003 LeBron knew to invest in crypto before anyone else? Were not sure what Skechers was smoking when it came up with this ad. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. In a year of record ad spot prices, the roster of celebrities is unmatched. Filmed in the same black-and-white style, the spot celebrates the lazy as renegades, outliers and pioneers who work smarter not harder, while we watch a woman tenderize meat with a massage gun, a man blowtorch his driveway rather than shovel, a guy walk a leashed dog on a treadmill, and a woman break off an icicle for her drink rather than get up to fetch some cubes. And then plot twist: She checks her messages again and says, He backed out, prompting groans of disappointment from the thwarted Broadway babies. In a one minute and 30-second ad for the Amazon Alexa, celebrity couple Scarlett Johansson and Colin Jost imagine a life if their Echo devices could read their minds. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. Should we enjoy getting our ass kicked by a dream team of superior sports stars? Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. Koepka: Zero? The sloth unlikes the trailer and reaches out to knock her name off the. Ahead of Puth's Super Bowl debut, Parade.com sat down with the "Light Switch" singer to find out what went into making the ad, what a Charlie-Megan collab might sound like, and most importantly, when his new album may drop. Peering at us through the fisheye lens of the peephole is none other than Jim Carrey, who sings out Cable guy! Were instantly transported back to 1996, when comedy classic The Cable Guy nailed our feelings about the actual cable guy, who never showed up on time and was always trying to lock us into long-term contracts. We get it: This razor offers a speedy, dead-skin-cell-free shave. Number Two (Rob Lowe) gets right down to business, declaring that GMs Ultium platformits electric vehicle battery systemwill power our whole operation, to which Scott Evil (Seth Green) responds, Now we can reduce tailpipe emissions. Dr. Caddy: Yeah, zero. Does this man not realize what a slippery slope it is to submit to bathing mandates? Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Caddy: Yeah, really. 0:30. Maybe its the music, which is largely unrecognizable as the national anthem. Lovinger said the number of ads aired during the game would likely be between 80 and 90,. Super Bowl 2022: Halftime show lineup. Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. More from Ad Age: See Mike Myers play Dr. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Pringles has at long last abandoned its stale stacking proposition, and the result is a delightful tour de force with serious Ad Meter-busting chops. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. At a distinctly '90s-obsessed Super Bowl, with its Dr. Dre-hosted halftime show and the return of The Cable Guy in a Verizon ad, this Chevrolet commercial paid tribute . Evil For GM Mike Meyers,. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. I figure you could use a little pick-me-up, she tells him. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Watch the Doritos and Cheetos ad from Super Bowl LVI. Evil proceeds to shamelessly present as his own original idea. Sally, naturally, then decides to branch out from just seashells to all manner of seashell-related accessories, snacks and experiences (shes a lifestyle marketer, it turns out), which sets the stage for a subsequent slew of s-words. WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. Plenty of brands threw their high-priced hats into the ring. We clutched our hankies in anticipation of Buds Clydesdales being reunited with a canine companion, a combination that has never failed to give us all the feels. When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Chevy and The Sopranos Chevrolet granted an Easter egg to superfans of the hit HBO show with an ad for its first-ever. IE 11 is not supported. Feb 13, 2022 5:38 PM EST. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. B-to-b software giant Salesforce teamed up with the actor-slash-adman to create the spot in support of its new #TeamEarth cause-marketing initiative, which, per its stated goals, aims to inspire businesses and individuals to help build a more fair, equal and sustainable future. But instead of saying that, McConaughey starts by dismissing the idea of space as the new frontier with a Larry Davidesque ehhh, and then declares that Its not time to escape, its time to engage (because folksy astronauts always use marketing-speak like engage, right?). More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. 10 Best New Super Bowl Commercials 2022 Dalibor Truhlar 260K views 6 months ago February Jazz Music at Bookstore Caf Space Cozy Relaxing Winter Jazz Music to Reading, Study 4K Coffee and. Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). Koepka: Oh, really? More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) Actor. But, hey, its still boring. Groovy baby. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. And the ads certainly didn't miss the proverbial mark. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. The tongue twister is narrated by none other than rapper Andr 3000. In the Land of Loud Flavors, citizens model themselves after the flamboyant restaurateur and Food Network host (spiky, dyed blond hair is a common sight) and drop everything to listen to his sudden pronouncements, which are delivered Orwell-style on giant outdoor displays with booming voice-of-God audio. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand.
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