2 k . By raising awareness of their products to more diverse vloggers, the brand is reaching even more potential customers on YouTube especially compared to brands that tailor mainly to white and pale complexions. Check here for some name suggestions and tips on creating catchy fashion house names. Kween! Therefore, it makes perfect sense to utilize this platform to reel in potential consumers. Fenty Beauty has a responsibility to uphold ethical behaviour when conducting its business by promoting a culture that observes and promotes ethics and the managers and leaders lead by example. They revolutionized the makeup business by launching with a 40-shade foundation range. Whether its an online engagement or the use of creative endeavors, customers are always looking for a genuine connection that they can identify with. We were so proud to be able to authentically market a beauty brand envisioned by Rihanna to serve all women of all cultures. But how is the company's brand awareness doing? Partnering up with super-star influencers also helped Fentys sales grow by generating Media Impact Value (MIV). Rihanna-backed cosmetics company Fenty was not afraid to break out and go its own way when it launched in late 2017. Distributing content around the world in real time required surgical precision. In most cases, beautiful and clever packaging is usually smoke and mirrors for mediocre products. Sure, having Rihanna behind the brand has helped to attract thousands of customers, but pushing boundaries with its marketing and products has really helped Fenty seal the deal with an often underrepresented target audience: minority women. Gloss Bomb Heat Universal Lip Luminizer + Plumper. Fenty Beauty had become the new industry standard for inclusive, high-quality, affordable makeup. Radio 1 Newsbeat s'est entretenue avec des experts en beaut pour dcouvrir les secrets du succs massif de Fenty. Within the first few days of Fentys launch, the Fenty Beauty Instagram account already amassed over 1 million followers. After Fenty Beauty's launch, many of the top makeup brands rushed to catch up. The range was celebrated for also including those with albinism. By the end of its first full calendar year of operation, it had generated $550 million in revenue, making it more successful than other. Senior Marketing Manager Europe @Fenty Beauty by Rihanna + Fenty Skin (LVMH) Paris, le-de-France, France . Today, Fenty Beautys marketing strategy is to provide beauty for all. Strategies range from paid social media campaigns, out-of-home advertising, and even pop-up shops where consumers can immerse themselves in the brandand buy the productin their favorite store. This has been incredibly helpful in spreading awareness for the brand. Heres how, Customers want control over their data and wont hesitate to switch brands to get it, Global Insights Briefing: Holiday takeaways for marketers, From solar panels to spa days, see how 2022s top searches set the stage for 2023. Hinted at in its beauty for all tagline, Fenty offers products in 40 shades for each and every skin tone and undertone meaning its target audience is quite all-encompassing. From the strategy of Fenty Beauty, we can also see that sometimes, less is more. Slices research company shared that Fenty Beauty was well on its way to outsell Kylie Cosmetics, Kat Von D, and several other high-performing brands. An IMC plan is the next step after the developments and approval of the marketing plan, Pedro asks his employer if he can leave brochures from his church on the front desk of the office in case anyone may be interested in learning about the church. The company has a significant social media following and uses Twitter and Instagram to interact with customers, highlight its products, and promote inclusivity. Not forgetting the power of traditional media Another reason why Fenty Beauty left its competitors in the dust is thanks to coverage by online media outlets. Powered by - Designed with theHueman theme. Lets take a look at some of the most effective ways Fenty has increased brand awareness. Once again, Rihanna has managed to walk the fine line between being aspirational yet accessible with her products. However, it does not enjoy the same mainstream success of other brands.. Although brands once struggled with the best way to approach the diversity issue, Fenty showed that brands have a responsibility to tackle them head-on. The brand is known to be real, bold and relatable, referring to consumers as "besties" and personalizing the experience of the Fenty Beauty Brand. Though her . We're here to help brands make better marketing decisions by delivering world-class, scalable insights. However, in Fentys case, the thought and care directed toward product development covered all areas. How Rihanna's Fenty Beauty delivered 'Beauty for All' - and a wake-up call to the industry. Fenty Beauty uses models from many ethnicities allowing the brand to become known as "the new generation of beauty". Their posts are also highly relatable to their followers. The brands Twitter account (boasting 755.4K followers), functions in a similar way mainly posting and retweeting memes and promotional content. Combining the scents of magnolia, blueberry, bergamot, tangerine, incense, Bulgarian rose absolute, and more Fenty's scent is all at once vibrant and seductive. But how exactly did the brands campaigns roll out across the different digital channels? Fenty Icon Velvet Liquid Lipstick 5 shades The MVP Quick Shop $29.00 HALFTIME APPROVED Invisimatte Instant Setting + Blotting Powder Add To Bag $36.00 BACK IN STOCKBESTSELLER GONE VIRAL Gloss Bomb Heat Universal Lip Luminizer + Plumper 6 shades Hot Chocolit Heat Quick Shop $26.00 RIHANNA'S REAL-LIFE METHOD Fenty Face: Build Your Own 4-piece Bundle Using a combination of superior products, celebrity endorsements, social media influencers, impeccably-timed launches, and brand awareness, Fenty has skyrocketed to success. This also puts LVMH at the forefront of "the new" and acts as its own campaign in helping the world discover talent. Moving the focus of your marketing efforts towards brand is not an easy task-especially for executives who've been in the marketing game for a while. Rihannas posts often show her using Fenty products in a playful and authentic manner, bringing a level of fun to the brand which makes it attractive to its youthful audience. Even though not all of Rihannas social media followers purchase Fentys products, theyre well aware of the brand. Fenty Beauty's marketing campaign and execution have been praised by outlets and beauty bloggers alike the latter a notoriously tough crowd despite the challenges of staying stocked in. Since then, other makeup brands have widened the shade range of their foundation to cater to more skin tones. That is,. It is a cruelty-free, vegan line of products thats quite popular and sells out within hours of release. Fentys products focus on solving their customers pain points. Among Fentys competitors, the most extensive foundation ranges top off at around 33 shades, and historically, consumers with darker skin tones had to wait long periods for their shades of products. They also mix their content with influencer posts and everyday peoples posts. We can expect to see more collaborations in the future between her brands . Lahore University of Management Sciences, Lahore, University of Maryland, University College, Mangosuthu University of Technology - Durban, BRIANNA-HILGER-24444043-DMKT325-2101B-U4-IP.pptx, Presentation - Group 9 - Victoria's Secret - Section V .pptx, Activity 2 - Consumer Influence Worksheet (6).docx, A 23 yr old patient who has a history of fluctuating weight gains and losses 3 A, Exploring Beliefs About Significant World Events.docx, Intro Adm. For Further Thought Ch. Even with online shopping, beauty is still a category that consumers like to purchase in-store as it is easier to see if products match which was especially important for the first product launched under Fenty Beauty, which was foundation. Stylish, cultured, and powerful women are truly a force to be reckoned with. Long-term strategies lead to long-term wins! 7up by PepsiIII. Download this mini-report on Fenty Beauty's brand performance in the US to see just how much of a splash it has made. There is a major infusion of Rihannas personality into the brand. The campaign for the foundation similarly pushed diversity and multiculturalism to the front with promo shots featuring Rihanna and BAME models, including Jessie Li and Slick Woods. Straight like dat, we in stores from December 26th!! Fenty Skin is set for release July 31. The parent companies listed for Fenty Beauty are Fenty Corp, LVMH and Kendo Holdings. This is the fastest way to reach the company's target, as billions of people in the world use it. The best way to break through with inclusive marketing is to share authentic stories that are rooted in culture and are emotionally meaningful to the consumers you serve. The recent years have been exciting for diversity in the beauty industry. This makes it easier to track User Generated Content and helps to build a beauty community of Fenty Beauty users who can also follow the hashtag to see how other consumers are making use of their products. They were solving a problem a lot of women. How do the provided energy needs from Cronometer compare. Additionally, Fenty displayed a diverse range of models from different backgrounds, ethnicities, and styles in their campaign launch video. Mohamed a galement su prendre en compte et s'adapter . Ces femmes noires, rondes et fires qui bousculent les codes de la beaut. Fenty Beauty made the case for inclusivity and won. The first time she experienced makeup for herself, she never looked back. No matter who you are, you deserve to have great skin! Today, Fenty Beauty's marketing strategy is to provide beauty for all. The beauty industry has a long history of not offering inclusive representation for everyone. And, if they found an appropriate makeup, the pricing was significantly higher compared to brands catering lighter skin tones. Now the brand wants to take that strategy to skin care. By using the 4-Facets of Brand Positioning, let's take a look at Fenty Beautythis boundary-breaking icon. She broke into the fashion world in 2014 as the Creative Director/Brand Ambassador for Puma. Press and consumers ultimately saw a fun and flawless execution, but what they didnt see were the efforts of more than 500 global leaders across brand and merchandising, supply chain, marketing, social, and retailer teams doing synchronized swimming to pull it off. Fentys success is, however, quite clear, with the brand generating $100 million within the first 40 days of its launch. There are some slight differences between Rihannas use of Instagram, Twitter, and YouTube. Based on the objective rules in the, Analysis : Energy Balance 1. I consider them like spices on a marketing spice rack cooking up well-seasoned stories that are good for the world and good for business. However, many people on social media were quick to point out that it wasnt actually the case. Lets dive right into it. This creates an inclusive beauty community where everyone is welcome and if you dont know how to work your makeup well, they have tutorials to guide you. Strategy: Fenty Beauty is a known, and popular makeup brand, helped by its association with superstar founder, Rihanna. What resulted is a movement that shifted the beauty industry. Whats more, all of Fentys brand marketing has been unique in that it features mainly Black, Asian, and minority ethnic (BAME) models and celebrities including Mindy Kaling and Naomi Campbell. Among those, makeup brands are more common. Tarz (clothing line) by HabitIV. And when you combine all of the positivity this brand generated with the products unique place in the beauty world, it makes sense that Fentys word-of-mouth marketing was off the charts. Rihanna wanted her brand available to women everywhere around the world at the same time. Get in touch to discuss how an influencer marketing strategy can reduce your advertising spend and grow your bottom line. At the October 2020 Savage x Fenty fashion show, where the star showcased her latest lingerie line, plus-sized models were used to show the stars first-ever line of male underwear. Fenty products look gorgeous when photographed, making them an excellent choice for your Instagram photos. It helps to stay top of mind with their customers regardless of time zone. Its also managed to carve out a niche audience for itself: luxury beauty lovers with a smaller budget. Available at @Sephora, @HarveyNichols, and @BootsUK !! The fact that there are 40 shades of foundation is empowering, celebratory and establishes Fenty as a pioneer within the beauty market. Fenty Beauty made the case for inclusivity and won. The media sure feels Fenty has achieved this but how is the brand sitting with the people who matter the most - consumers. She used her own experience as a starting point, inspired by the number of times shed walked away from the makeup chair disappointed. From their posts to their. Fentys products are made to be photographed and also photographed in. Thank you @rihanna!!! prefer brands who are friendly and only 33% prefer snarky. Aprs un an d'attente et de teasers dispatchs sur ses rseaux sociaux, la chanteuse de 29 ans a enfin lanc, le 8 septembre dernier, sa propre marque de maquillage, baptise "Fenty Beauty . The launch of Fenty Beauty highlighted the importance of inclusive marketing, which jolted the industry and shifted the beauty landscape. Social media influencers are very powerful when it comes to shaping consumers purchasing behavior these days something Rihanna was all too aware of even before she launched a beauty brand. The brand doesnt rely solely on Rihannas profile as Fenty also has a dedicated Instagram page with over 10 million followers. $32.00. Partnering with social media influencers has also been incredibly helpful in spreading awareness. 14409 Greenview Drive, Suite 200 This has resulted in an unprecedented buzz in the beauty industry. The company was valued at $471 million in 2018. Rihanna is the globe's newest billionaire, landing on Forbes' list of America's Self-Made Women, where her net worth is estimated to be $1.7 billion. Sandy Saputo, chief marketing officer at Kendo Brands, which includes Fenty Beauty, shares the inside story. The five influencers who helped contribute to Fentys astonishing $53.6 million MIV were: Jeffree Star ($1.37M), Laila Loves ($1.1M), Nikkie Tutorials ($1.09M), Lizy P ($1.05M), and Tati Westbrook ($1.03M). Development of an IMC plan is the major graded component in this course. With plenty of samples for the party-goers to try and take home with them, Rihanna approached this launch with a vision. By Using Rihanna's Social Media Accounts to Raise Awareness What do you get when you combine 90% of the 150 million users on Instagram who are under 35 and a business owner with an impressive 57 million followers? Fans, bloggers, and celebrities began purchasing the makeup line and took to social media to provide honest feedback on the products. Want to read all 36 pages? While this might be a bit much for other brands, when you consider the fact that Fenty Beauty is a global brand it all begins to make sense to post that frequently. Fenty Beauty by Rihanna (source: Sephora) "Fenty Beauty by Rihanna was . The Fenty Beauty by Rihanna YouTube channel currently has 789,000 subscribers thats a lot of people who are notified every time the brand uploads a video! Clearly catering to as many customers as possible, this campaign showed that Fenty dared to go where few beauty brands have gone before: radical inclusivity. To foster organic long term growth, LVMH invests heavily into its brands, including product innovations, creative teams and initiatives around art. As Instagrams users fit perfectly into Fentys ideal target audience, using this platform to reach potential consumers makes perfect sense. Joe Harper. While people are looking for products that work, they also want makeup products that look good. ThenRihanna spent over two years to create the right formulationsbefore the product dropped. We and our partners share information on your use of this website to help improve your experience. For example, while Este Lauders foundation will set you back $42, Fentys is just $35. These rare and valuable touchpoints will . By positioning itself at the lower end of the luxury beauty range, Fenty has earned a special spot not too exclusive for younger consumers or those with smaller budgets, but still high-end and high-quality. PRODUCT DESCRIPTION CONCISE MARKETING OVERVIEW OF THE PRODUCT & ITS ROLE IN THE MARKET Core Sociability Trendy Quality Material Enhance beauty Actual Cosmetic line Makeup Beauty products Augmented Customer Service Sense of Community Specialty beauty enhancement, cosmetic line PART 1.B. Sharing marketing knowledge and things i find interesting. Fenty has always strived to be nothing but authentic. Every brand needs to know who its target audience is, and this is one area where Fenty has truly excelled. Additionally, with data gathered via our own brand tracking software, we'll take a close look at areas where Fenty has succeeded in building awareness as a new brand. $58.00 ($78 Value) Fenty Icon Semi-Matte Refillable Lipstick Set. She provided makeup kits for everyone to take home, and invited her guests to provide honest feedback about the products. "Fenty Beauty's tagline, 'Beauty for All', is a strong social statement that's underpinned by product innovation," Victoria Buchanan, senior future analyst at strategic foresight consultancy, The . One of the main drivers of Fenty Beauty's success was Rihanna's social media following and influence. To explore this content and receive communications from Google, please sign in with an existing Google account. "It's terribly frustrating. The highly-rated, cult-fave foundation has a whopping 59 shades, and the brand continues. Various trademarks held by their owners. Theres a synergy between all of Rihannas brands. They praised Rihanna for listening to their opinions and offering products that they called life-changing. Rihanna highlighted the feedback, reviews, and videos on Fenty Beautys social media channels. Additionally, Fenty also provides a practical function for their wide range of Match Stix. A match made in heaven! Huda Beauty has determined that its most effective strategy of marketing is through the use of social media. Rihanna and her team went with a very inclusive approach to her line. Rihanna spent years developing her makeup range, and it paid up at the launch. Even if some of Rihannas social media followers wont buy Fentys products themselves, shes still been successful in making them aware of her brand. When the ad was first posted to Rihannas Instagram, followers were excited to see big names like Lil Nas X and A$AP Rocky as cameos. In some . Laurel, Maryland 20708. Fentys success on YouTube can also be attributed to the brands channel. On-Time Delivery! The beauty giant provided the cosmetic industry with a template to borrow from.if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'440industries_com-leader-3','ezslot_16',838,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-leader-3-0'); Without a good product, diversity and timing would be unimportant. Meanwhile, Fenty always managed to include and celebrate all their consumers, regardless of their ethnicity. In beauty, it caused a chain reaction of brands that responded positively by expanding their makeup lines to be more inclusive. Her vision of Beauty for All became our marketing mission. I feel almost emotional? Let's take a look at some of the most effective ways Fenty has increased brand awareness. By Karen Tang and Tricia McKinnon. Of the fragrance's creation, Rihanna shared: "If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that.". When Fenty Beauty launched in 2017, it was named by TIME as one of the best inventions of that year. Fentys Twitter presence is highly celebrated and was even nominated for a Shorty Award thanks to viral tweets that made appearances in Billboard and Teen Vogue. The Navy Collection 5-Piece Lip, Eye + Accessories Set. What you may not know is thatFenty Beauty was created in collaboration with LVMHs Kendo Beauty division. The communication was built around inclusivity, especially with the 40 shades foundation assortment. Even though Fenty is considered a luxury brand, the price tags on its products are a good bit lower than those of competitor luxury beauty brands. Rihanna and the geniuses behind Fenty know a thing or two about increasing brand awareness. This is a great strategy for a brand that offers a lot of products. She trusted her products quality, and it paid offa majority of the reviews were overwhelmingly positive. It used to be an indie brand that turned global since it is now owned by the LVMH group. You might not be Rihannabut you can take lessons from her. According to BoF, Rihanna's Fenty Beauty range did nearly 500 million in its first full year in business, which has outsold its biggest rival Kylie Cosmetics. Kendo Brands Summer Internship is a paid ($22.00 per hr) ten-week program where you will be focused on an assigned project, while being introduced to and fully integrated into the daily activities of your team. Do you like this content? In 2017, Rihanna launched her cosmetic line, Fenty Beauty -- from the singer's full name, Robyn Rihanna Fenty -- with a foundation in 40 shades and 10. And, once again, Fenty joined forces with influencers who have helped spread awareness for the new product and strengthen its allure through their association with it. While it would be easy to attribute the success of Fenty Beauty just to Rihannas star power or her focus on inclusivity, there are other parts of Fenty Beautys strategy that contributed to the brands disruption of the beauty industry. it includes tutorials and beauty tips. By encouraging everyone who took samples home to leave honest reviews on social media, as well as asking customers to leave online reviews, Rihanna made it clear she was open to feedback from her target audience. Naturally, several other brands took the initiative after Fentys successful launch and offered similar products for people of color. Call us at 301-498-6656 or The brand is also known for partnering with several social media influencers. Honda generators by HondaV. One key difference is in how Rihanna marketed Fenty Beauty which Time magazine noted as being part of the genius behind the success of the brand. Measuring Brand Awareness As Told By Marketing Experts, a remarkable $100 million in its first 40 days alone, 40 shades for each and every skin tone and undertone, Este Lauders foundation will set you back $42, 90% of the 150 million users on Instagram who are under 35, the singers tweets have been largely promotional for Fenty. She usually brings a level of fun to the beauty brand, making it attractive to its youthful audience. Fenty doesnt just preach inclusivity in their product line; it is also apparent in its advertising and social media engagement. Since 2005, Rihanna sold over a total of 250 million records worldwide, making her one of the best-selling artists of all time. The brand also posts reports from customers wearing and using Fenty products on themselves. Rihanna understood women with darker skin and special skin conditions struggled to find makeup that was suited for their skin. Complete your profile for personalized recommendations, Directora de Marketing de Kendo Brands, incluida Fenty Beauty. Its no surprise, therefore, that most people want to know what the Fenty Beauty marketing strategy is and why it works so well. The results exceeded all of our expectations. Their instagram feed is a mix of product shots and User Generated Content. In the same vein as her Instagram posts, these videos show the casual, authentic side of both Rihanna and Fenty making it easy for viewers to relate. Header Image Source: Photo by Jazmin Quaynor on Unsplash Fenty Beauty uses models from many ethnicities allowing the brand to become known as the new generation of beauty. Rihanna focused on all women and now all women cant stop buying her products. Fentys products arent only innovative, they also offer aesthetics. On the contrary, theres some evidence to suggest that walnuts can be damaging to facial skin. Just check out some of the comments viewers have left behind on the video linked to above: Weve already touched on the fact that Rihanna spotted a huge gap in the beauty industry a lack of diversity and was able to capitalize on it to help Fentys brand awareness skyrocket. The fashion industry will only achieve its sustainability targets if brands dedicate communications to making sustainable lifestyles desirable. Please enable Javascript to see this feature. It made it clear who their consumers were. Charg de Marketing et Communication Unibail-Rodamco juin 2015 . It is no coincidence that theres also a focus on some performative elements like bright gold highlighters. This was the period when the eyes of the world were on the lookout for what was next in style. Take a look at one of Patricia Brights Fenty videos, pictured above. Our approach to inclusion marketing has always been about showing, not telling. In fact, we never once used the word inclusive in our messaging. About the foundation. Then I also wanted things that girls of all skin tones could fall in love with. She had the existing brand recognitionand she wanted to prove her products were high quality. However, things look are looking up in this area and it seems that Rhianna and Fenty have something to do with it. MRKT 354 Integrated Marketing Communications, University of Maryland University College, Concise Marketing Overview of the Product & Its Role in the Market, Type of Product Lifecycle & Benefits/Features Analysis, Current Supply Chain Members & Their Rolls, Part 1 Communications Objectives & Issues, Issues Impacting the Objectives Attainment, Part 2.1 Communications Strategy Recommandations, Part 2.a Marketing Communications Strategy Recommendations, Part 2.b Marketing Communications Strategy Recommendations, Part 2.c Marketing Communications Strategy Recommendations, Part 2.d Marketing Communications Strategy Recommendations, CONCISE MARKETING OVERVIEW OF THE PRODUCT. This accounts posts range from promotional content and information on products to memes and tutorials. One brand that has succeeded with this strategy is Fenty Beauty, which is a new line of beauty products created by Rihanna. By leveraging on Rihannas star power, they have direct access to her 87 million followers, most of whom are beauty lovers and loyal fans that will support whatever she puts out. Rihanna entered the beauty industry with Fenty Beauty back in 2017, becoming an instant global success thanks to its brilliantly marketed 40-shade foundation range and inclusive messaging. All skin types. They know what internet slangs are trending and tap into it to communicate with their audience. Why its So Hard to Make Money, https://contentwriters.com/blog/5-lessons-marketers-can-learn-from-rihannas-fenty-beauty/, https://go.octoly.com/insights-brands/fenty-beauty, https://www.lvmh.com/houses/perfumes-cosmetics/fenty-beauty-by-rihanna/, https://www.retaildive.com/news/rihanna-joins-luxury-group-lvmh-with-fenty-launch/554630/, https://www.prdaily.com/3-lessons-in-social-media-brilliance-from-rihanna/, https://medium.com/@tanvi00sharma/the-fenty-impact-what-beauty-marketing-can-learn-from-rihanna-9f12dea11c40, http://www.thefashionlaw.com/home/lvmh-confirms-fenty-maison-luxury-collection-with-rihanna, https://www.businessoffashion.com/articles/beauty/fenty-beauty-vs-kylie-cosmetics-the-race-to-a-billion-dollar-brand, https://www.forbes.com/sites/pamdanziger/2019/05/11/what-the-lvmh-rihanna-partnership-means-for-the-luxury-market/#5d8e716d57db, https://www.racked.com/2018/5/30/17409524/fenty-effect-foundation-40-shades, https://www.elle.com/beauty/makeup-skin-care/a12480648/rihanna-fenty-beauty-makeup-forever-feud/, https://www.independent.co.uk/life-style/tarte-cosmetics-foundations-white-people-mlk-martin-luther-king-day-a8163026.html, https://wevetoblog.wordpress.com/2017/10/20/a-case-study-of-fenty-beauty-by-rihanna/, https://www.teenvogue.com/story/time-magazine-named-fenty-beauty-one-of-2018s-most-genius-companies, https://www.businessinsider.com/fenty-beauty-is-on-track-to-outsell-all-the-kardashian-beauty-lines-2018-1, https://www.cnbc.com/2017/10/26/4-career-lessons-you-can-learn-from-rihannas-latest-business-ventures.html, https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/what-beauty-players-can-teach-the-consumer-sector-about-digital-disruption, https://adage.com/article/special-report-marketer-alist/marketer-a-list-2018-fenty/315798, http://money.com/money/5271495/rihanna-net-worth-fenty/, https://www.chicagotribune.com/lifestyles/fashion/ct-rihanna-cosmetics-launch-20170926-story.html, https://www.refinery29.com/en-gb/2017/09/170831/fenty-beauty-rihanna, https://www.glamour.com/story/fenty-beauty-rihanna-legacy, https://qz.com/2043156/how-lvmh-helped-make-rihanna-a-billionaire/?utm_source=pocket_mylist, Learn more about me at: www.triciamckinnon.com.
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