In, Korean Foundation for International Cultural Exchange. Access to this and all other statistics on 80,000 topics from, Show sources information "How popular is K-pop in your country at the moment? While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. The Western Hemisphere: K-Pop Consumption and Engagement. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. allkpop is a registered trademark of 6Theory Media, LLC. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. For instance, a video made by React channel showed that BTS music videos broke the record for the most viewed in 24 hours by a K-pop group, most sales in a week for a K-pop album, and the highest-ranking album on the Billboard Top 200. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. To use individual functions (e.g., mark statistics as favourites, set "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. You need at least a Starter Account to use this feature. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. FYI, this is . Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. There are 240 respondents in this survey with 140 of them come from the US. Without any further ado, please enjoy this article. Warner Bros. Yet K-Pop has made great strides in bridging the cultural divide. Accessed March 04, 2023. https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/. K-Pop itself has been crafted with the goal of accessibility in mind. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. In, Korean Foundation for International Cultural Exchange. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Dancer at Heart. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. Beyonc performed better, seeing almost three times as many weekly mentions as other artists with similar reach. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Access to this and all other statistics on 80,000 topics from, Show sources information We at Brandwatch love data, K-pop, and we definitely love BTS. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. 7) when looking at Instagram Followers. FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. Meanwhile, all transgender respondents with a total of 4 people come from the US. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! From new album releases to concert coverage, our site has it all. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. (Fans voted by tweeting the hashtag #BTSBBMAs. This is a BETA experience. Chart. For an artist with Exo's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Are you interested in testing our business solutions? You only have access to basic statistics. Screaming Fangirl. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Register in seconds and access exclusive features. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. 1. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. Participation is voluntary and all information is confidential. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. Below are the age demographics fan report for third generation K-Pop idol girl groups. Engagement performance compares an artist's performance to other artists who have the same reach. just 24% belonged to that demographic when tickets to the Map of . The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Change Consent | Kpopmap 2022. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Finally, heres come the end of this writing. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. (image via Vivid Seats) Vivid Seats also notes . Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Througha proactive, data-driven approach to growing their audience. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. In addition, regardless of the fans demographic such as religion . Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. There are also historical and economic ties with the region. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. That is about 15,000 more than expected for an artist with her 85 million followers. However, EXO was shown to have the highest percentage of males (9.3%). Here for the Music. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. to incorporate the statistic into your presentation at any time. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. You need a Statista Account for unlimited access. This statistic is not included in your account. 10.14.20. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. "Popularity of South Korean pop music (K-pop) worldwide in 2021." So how do they do it? Then you can access your favorite statistics via the star in the header. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. Learn more about how Statista can support your business. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. One of the administrators behindthe BTS on Billboard! Love that more females are listening to female groups. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Mamamoo arent on that list, but I know they have more female listeners too. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Register in seconds and access exclusive features. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. First was the young, diverse, and digitally native Generation Z coming of age. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Business opportunities soon followed. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Halaman Selanjutnya. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Currently, you are using a shared account. These trends are unsurprising for several reasons. [Online]. In the K-Pop industry, merch is as important as the music itself. They have no real life knowledge so they just believe and go hard for anything. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? The main kpop fans are teenagers and young adults who are aged 16- 20 year old. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. K-pop acts take up the three top spots on Billboard's Social 50 Chart. A paid subscription is required for full access. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. You'll see that there is a near-linear relationship between followers and mentions. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Idols are usually young. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. 4. aespa February 14, 2022. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Create an account on our community. This is consistent across both Instagram Followers and YouTube Views. While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. This is a short 5-question survey about the demographics of members of the K- Pop fandom. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. You need to sign in so you can join the quiz. Like to Laugh. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No.
kpop fans demographics
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